# Marketing Wiki

> Hungarian-language, LLM-maintained wiki on marketing, branding, sales, behavioural economics and product strategy, built from 50 ingested books. 535 pages: 360 concepts, 58 frameworks, 63 people, 4 syntheses. Pages are written in Hungarian; English terms are kept in `aliases` and in parentheses on first use.

How to read this site as an agent:

- Every page exists as raw markdown with YAML frontmatter at `https://marketing-wiki.icebob.info/raw/<dir>/<slug>.md` (dirs: syntheses, concepts, frameworks, people, books). `[[slug]]` wikilinks resolve to the page with that slug in any dir; the HTML version lives at `/<dir>/<slug>/`.
- `https://marketing-wiki.icebob.info/pages.json` is a manifest of every page (slug, url, raw, title, type, aliases, tags, sources, status, updated, links).
- `https://marketing-wiki.icebob.info/llms-full.txt` is the whole wiki concatenated as markdown (~6.0 MB).
- `https://marketing-wiki.icebob.info/raw/index.md` is the curated catalog with a one-line summary per page; `https://marketing-wiki.icebob.info/raw/log.md` is the change log.
- `https://marketing-wiki.icebob.info/search/index.json` (titles, aliases, tags, headings, summaries) and `https://marketing-wiki.icebob.info/search/text.json` (full plain text per slug) power the site search.
- Frontmatter `status`: stub = named only, draft = one source, solid = two or more sources reconciled. `## Feszültségek` / `## Tensions` sections record where sources disagree; do not treat a single page as settled.

## Syntheses (the wiki's current position)

- [Hogyan árazz](https://marketing-wiki.icebob.info/raw/syntheses/how-to-price.md): Az ár egyszerre WTP-mérték, jel/keret és referencia-kontextus; 17 tézis a termék előtti mérésről, az átlagcsapdáról, a "hogyan fizetek"-ről, az alacsony ár…
- [Hogyan versenyeznek a cégek (és hol dönt a márka)](https://marketing-wiki.icebob.info/raw/syntheses/how-firms-compete.md): Hogyan versenyeznek a cégek: a profit három rétege (iparág szerkezete, stratégiai csoport, végrehajtás) és a márka helye bennük; 31 tézis Porter, Sharp…
- [Miért vásárolnak valójában az emberek](https://marketing-wiki.icebob.info/raw/syntheses/why-people-really-buy.md): Nulladik alapszabály (Sharp: penetráció és mentális elérhetőség) + 47 tézis a valódi okról, bizalomról, jelzésről, észlelésről, szokásról, helyzetről…
- [Mire való a márka](https://marketing-wiki.icebob.info/raw/syntheses/what-brands-are-for.md): 29 tézis — a bizalom olcsóvá tétele információs aszimmetria mellett, hírnév-tét, költséges jelzés, kalauz-szerep, logó nélküli felismerés, piaci alapú eszköz…

## Books

- [A fekete hattyú](https://marketing-wiki.icebob.info/raw/books/the-black-swan.md): 
- [A hidegindítás problémája](https://marketing-wiki.icebob.info/raw/books/the-cold-start-problem.md): 
- [A mindennapi dolgok tervezése (The Design of Everyday Things)](https://marketing-wiki.icebob.info/raw/books/the-design-of-everyday-things.md): 
- [A nehéz dolgok nehéz oldala](https://marketing-wiki.icebob.info/raw/books/the-hard-thing-about-hard-things.md): 
- [A státuszjáték](https://marketing-wiki.icebob.info/raw/books/the-status-game.md): 
- [A választás paradoxona](https://marketing-wiki.icebob.info/raw/books/the-paradox-of-choice.md): 
- [Alchemy (Alkímia)](https://marketing-wiki.icebob.info/raw/books/alchemy.md): Rory Sutherland, 2019
- [Atomic Habits](https://marketing-wiki.icebob.info/raw/books/atomic-habits.md): James Clear, 2018
- [Az ezerarcú hős](https://marketing-wiki.icebob.info/raw/books/the-hero-with-a-thousand-faces.md): 
- [Az igazlelkű elme](https://marketing-wiki.icebob.info/raw/books/the-righteous-mind.md): 
- [Building a StoryBrand](https://marketing-wiki.icebob.info/raw/books/building-a-storybrand.md): Donald Miller, 2017
- [Buyology](https://marketing-wiki.icebob.info/raw/books/buyology.md): Martin Lindstrom, 2008
- [Competitive Strategy](https://marketing-wiki.icebob.info/raw/books/competitive-strategy.md): Michael E. Porter, 1980
- [Contagious](https://marketing-wiki.icebob.info/raw/books/contagious.md): Jonah Berger, 2013
- [Crossing the Chasm](https://marketing-wiki.icebob.info/raw/books/crossing-the-chasm.md): Geoffrey A. Moore, 1991
- [Decoded](https://marketing-wiki.icebob.info/raw/books/decoded.md): Phil Barden, 2013
- [Drive](https://marketing-wiki.icebob.info/raw/books/drive.md): Daniel H. Pink, 2009
- [Epic Content Marketing](https://marketing-wiki.icebob.info/raw/books/epic-content-marketing.md): Joe Pulizzi, 2014
- [Everybody Writes](https://marketing-wiki.icebob.info/raw/books/everybody-writes.md): Ann Handley, 2014
- [Gap Selling](https://marketing-wiki.icebob.info/raw/books/gap-selling.md): Keenan, 2018
- [Good Strategy/Bad Strategy](https://marketing-wiki.icebob.info/raw/books/good-strategy-bad-strategy.md): Richard P. Rumelt, 2011
- [Growth Hacker Marketing](https://marketing-wiki.icebob.info/raw/books/growth-hacker-marketing.md): Ryan Holiday, 2013
- [Gyors és lassú gondolkodás](https://marketing-wiki.icebob.info/raw/books/thinking-fast-and-slow.md): 
- [Hooked](https://marketing-wiki.icebob.info/raw/books/hooked.md): Nir Eyal, 2014
- [How Brands Grow](https://marketing-wiki.icebob.info/raw/books/how-brands-grow.md): Byron Sharp, 2010
- [Influence (Hatás)](https://marketing-wiki.icebob.info/raw/books/influence.md): Robert B. Cialdini, 2021
- [Inspired](https://marketing-wiki.icebob.info/raw/books/inspired.md): Marty Cagan, 2008
- [Measure What Matters](https://marketing-wiki.icebob.info/raw/books/measure-what-matters.md): John Doerr, 2018
- [Misbehaving](https://marketing-wiki.icebob.info/raw/books/misbehaving.md): Richard H. Thaler, 2015
- [Monetizing Innovation](https://marketing-wiki.icebob.info/raw/books/monetizing-innovation.md): Madhavan Ramanujam, Georg Tacke, 2016
- [Never Split the Difference](https://marketing-wiki.icebob.info/raw/books/never-split-the-difference.md): Chris Voss, Tahl Raz, 2016
- [Nudge](https://marketing-wiki.icebob.info/raw/books/nudge.md): Richard H. Thaler, Cass R. Sunstein, 2008
- [Ogilvy on Advertising](https://marketing-wiki.icebob.info/raw/books/ogilvy-on-advertising.md): David Ogilvy, 1983
- [Permission Marketing](https://marketing-wiki.icebob.info/raw/books/permission-marketing.md): Seth Godin, 1999
- [SPIN Selling](https://marketing-wiki.icebob.info/raw/books/spin-selling.md): Neil Rackham, 1988
- [Sprint](https://marketing-wiki.icebob.info/raw/books/sprint.md): Jake Knapp, John Zeratsky, Braden Kowitz, 2016
- [Stolen Focus (Ellopott figyelem)](https://marketing-wiki.icebob.info/raw/books/stolen-focus.md): Johann Hari, 2022
- [The 1-Page Marketing Plan](https://marketing-wiki.icebob.info/raw/books/the-1-page-marketing-plan.md): Allan Dib, 2016
- [The Attention Merchants](https://marketing-wiki.icebob.info/raw/books/the-attention-merchants.md): Tim Wu, 2016
- [The Brand Flip](https://marketing-wiki.icebob.info/raw/books/the-brand-flip.md): 
- [The Choice Factory](https://marketing-wiki.icebob.info/raw/books/the-choice-factory.md): 
- [The Mom Test — hogyan beszélj a vevőkkel](https://marketing-wiki.icebob.info/raw/books/the-mom-test.md): 
- [The Psychology of Money — A pénz pszichológiája](https://marketing-wiki.icebob.info/raw/books/the-psychology-of-money.md): 
- [The Tipping Point — a fordulópont (Malcolm Gladwell)](https://marketing-wiki.icebob.info/raw/books/the-tipping-point.md): 
- [The Undoing Project](https://marketing-wiki.icebob.info/raw/books/the-undoing-project.md): 
- [Thinking in Bets — Okosabb döntések hiányos információval](https://marketing-wiki.icebob.info/raw/books/thinking-in-bets.md): 
- [This Is Marketing](https://marketing-wiki.icebob.info/raw/books/this-is-marketing.md): Seth Godin, 2018
- [To Sell Is Human](https://marketing-wiki.icebob.info/raw/books/to-sell-is-human.md): 
- [Zag](https://marketing-wiki.icebob.info/raw/books/zag.md): 
- [Zero to One — jegyzetek startupokról (Peter Thiel)](https://marketing-wiki.icebob.info/raw/books/zero-to-one.md): 

## Optional

- [Catalog of all pages](https://marketing-wiki.icebob.info/raw/index.md)
- [Concepts](https://marketing-wiki.icebob.info/concepts/), [Frameworks](https://marketing-wiki.icebob.info/frameworks/), [People](https://marketing-wiki.icebob.info/people/)
- [Full wiki as one file](https://marketing-wiki.icebob.info/llms-full.txt)